Our Team

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Meet the Team Behind the Glow

The energy, strategy, and faces powering every campaign.

At BackLit™, our team is more than just staff—we’re a movement. From our LED-equipped brand ambassadors lighting up the streets to the creatives and strategists behind the scenes, every member brings passion, precision, and personality to the work we do. We believe that powerful advertising starts with powerful people—those who know how to engage, connect, and deliver results in real time. Together, we don’t just carry your message—we walk it, talk it, and make sure it leaves a lasting impression.

What Sets BackLit™ ApartMore than ads—we create movement, connection, and results.

What Sets BackLit™ Apart

Mobile LED Impact

Our glowing backpacks stand out in any crowd—day or night.

Human Connection

We engage directly with your audience, creating real interactions.

Flexible Campaigns

Every campaign is tailored to your brand goals and budget.

Data-Driven Results

Stay informed with weekly photo reports and performance updates.

Add-On Power

Enhance your reach with QR codes, surveys, and social content.

Street-Smart Team

Our brand ambassadors bring energy, authenticity, and results.

Meet the Visionary

Darrell Muhammad El – The driving force behind BackLit™.

With decades of entrepreneurial experience, Darrell Muhammad El brings unmatched passion, creativity, and purpose to BackLit™ Advertising Agency. From early roots in family-run businesses to working with Motown, major artists, and global brands, Darrell has always pushed boundaries. His journey combines street-savvy marketing, spiritual growth, and a bold mission: to redefine how brands show up in real life. Under his leadership, BackLit™ is more than an agency—it’s a movement for visibility, connection, and impact.