About us
Home – About
Street-level marketing that moves with your audience.
We Make Brands Unmissable
At BackLit™, we turn public spaces into powerful brand moments using mobile LED ads and real human engagement.
Always in Motion
Our ads move through real crowds—not stuck on walls or screens.
Human Touch
Friendly, trained ambassadors connect directly with your audience.
Visible Results
Photo reports and updates show exactly where your message went.
From Vision to Impact
2018
2020
2023
Meet the Visionary
Darrell Muhammad El – The driving force behind BackLit™.
With decades of entrepreneurial experience, Darrell Muhammad El brings unmatched passion, creativity, and purpose to BackLit™ Advertising Agency. From early roots in family-run businesses to working with Motown, major artists, and global brands, Darrell has always pushed boundaries. His journey combines street-savvy marketing, spiritual growth, and a bold mission: to redefine how brands show up in real life. Under his leadership, BackLit™ is more than an agency—it’s a movement for visibility, connection, and impact.
Darrell doesn’t just lead a company—he leads a vision to make advertising personal, powerful, and unforgettable.
Mission Statement
To make advertising unforgettable—one step at a time.
At BackLit™, our mission is to revolutionize outdoor advertising by transforming everyday spaces into high-impact brand experiences. We empower businesses to be boldly visible through mobile LED campaigns that move, engage, and leave a lasting impression.
We don’t just advertise—we light up brands where life happens.
What Sets BackLit™ ApartMore than ads—we create movement, connection, and results.
What Sets BackLit™ Apart
Mobile LED Impact
Our glowing backpacks stand out in any crowd—day or night.
Human Connection
We engage directly with your audience, creating real interactions.
Flexible Campaigns
Every campaign is tailored to your brand goals and budget.
Data-Driven Results
Stay informed with weekly photo reports and performance updates.
Add-On Power
Enhance your reach with QR codes, surveys, and social content.
Street-Smart Team
Our brand ambassadors bring energy, authenticity, and results.
